In a graphic design project as university assignment, I had been commissioned to design and produce a campaign to support a new record release by a music artist. The release would be multi-format and require product packaging and appropriate accompanying advertising materials to promote it to the public. Opting for a sci-fi theme, I selected the artist Jason Derulo and developed mock-ups of an album cover along with advertising materials including bus posters, bus billboard posters, and a mock-up of his social media feed.